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Television is one of the media that is synonym to early age of children, and parents’ attitudes towards this phenomenon appear to be positive since some of the programs watched by their children are helping in a way to develop language acquisition. Nowadays, media plays an important role as an educational tool in children’s intellectual development. Upin & Ipin, children’s TV Series, Jean Piaget, cognitive development Finally, this research paper has discussed the content and type of stories that psychologically impact and appeal to children.
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And up until 2003, Kaiser Family Foundation has revealed the how’s and why’s of children watching television. Although they use different media in their everyday life, television remains the most popular medium and occupies a significant proportion of children’s time.
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Furthermore, this research paper debates Livingstone (2000) who disagrees with Davies’s (1989) view that television is an important medium for children. The research identifies young children below the age of twelve with regards to their preference and interests through observation and questionnaire survey. By framing Piaget’s Theory of Cognitive Development, this research explores the development of a child’s psychology in efforts to formulate animation content best suited for a young viewership.
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This research aims to identify the content development of the Upin & Ipin series in association with notions of child psychology. Upin & Ipin’s ability to attract a large number of local and international fans has inspired an investigation into the internal workings of the elements that contribute to its success. Malaysia’s animated TV series, Upin & Ipin is one of the biggest names when it comes to the animation industry.